Why Apple did register ApplePico.com?

Apple long naturally has an interest in the control of the domain names associated with its products and its characteristics, as evidenced recently by the company alignment up to 50 new domain names immediately after its announcement at the WWDC earlier this year. Most of the domain name of Apple farms is managed by MarkMonitor, a firm of mark based in San Francisco that handles tasks for a number of major companies.

Today, we have noticed that the Apple name appeared in the lists of public WHOIS for applepico.com, an area which was controlled by MarkMonitor for a number of years but hosts its own content or redirects to another Web site, at the present time.

Given that the field has been associated with MarkMonitor for many years, it is possible that Apple has the right to field the long, but it's a bit strange that the list of parts WHOIS listing was changed today to make the position of Apple as publicly visible. Before today, the registrant had entered "DNStination, Inc.", an arm of the protection services of MarkMonitor brand used to provide anonymity for clients of the company.

With the change in the list of exhibits WHOIS, the door opens course speculation over exactly what product or functionality with a name "pico" Apple may be interested in protecting.

A natural avenue for such speculation led to pico projectors, projectors for tiny images that can be integrated into portable devices such as mobile phones and cameras. Apple patent claims revealed that the company thought at least on a feature of how this could be incorporated into an iPhone, but it there was essentially no evidence that Apple is in fact seeking to add capacity to the iPhone in the near future.

A second possibility refers to the line of Apple iPod and is triggered by the fact that the area was originally registered in December 2005, a few months after Apple released the iPod nano. At the time, Apple was releasing more and more small iPod devices and had replaced just for the iPod mini with the iPod nano. As a result, Apple could simply seek to preserve the possibility for a future "iPod pico" device if the company is indeed responsible for the initial domain name registration. Of course, if that were the case, Apple probably would have much more interested in the domain name ipodpico.com, which was not registered until January 2007 and which is not owned by Apple.

We hesitate to read far too much in the development of today and think that Apple has been the owner of the name of domain applepico.com for some time, and so it is likely that no specific announcement of a product or a service related to the name is imminent. It is interesting to note, however, that Apple is owner of the domain name and that there was at least some beat recent information to register for it.

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