Saturday, August 27, 2011

Vizibility wants to help you game Google

VizibilityPotential employers are going to search for you, it happens. But Google can be a fickle mistress. That’s why Vizibility has raised $1.3 million in a follow-on seed round to give you the Googling power back.

Vizibility has created a “search me” button that displays personalized Google search results in a pop up window. These results are managed through the “PreSearch” wizard, which allows you to design and control what appears in your pop up window. From there you can embed the button on your site and direct curious friends, family and potential employers to the pre-approved you.

My first question was, will this skew actual search results? The answer is no. From that pop up, the searcher can access all of your Google results in their natural order on the Google site. The benefit of Vizibility, however, is the interception. It gives you the opportunity to quench the curiosity before digging begins. Furthermore, the pop up doesn’t actually look shaddy, or like you’re trying to hide something. It’s a direct list of links that look and feel like Google search results.

Vizibility’s price points vary based on whether you are an individual or a coJames Alexandermpany. Company prices range from $30-$200 a year and individual prices range from free to $10 a month. Dependent on what level you purchase, you will receive the Vizibility button and wizard along with a personal QR code, Twitter and Facebook updates that appear when people search for you, a report when your search results change in Google, a “button report” showing who uses your button, and more.

The follow-on seed round was led by Launchpad Venture Group as well as Boston Harbor Angels, New York Angels, TiE Angels, and individual investors.

“We’ve got a great team in place and a business plan that is delivering compelling results. That, plus our two search innovation patents, is why we’ve been able to raise over $2 million in capital thus far,” James Alexander, Vizibility chief executive said in a statement.

Vizibility was founded in 2009 and is currently headquartered in New York City.

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Tags: button, pop up, search results

Companies: Google, Vizibility

People: James Alexander

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