Apple unveils a Cube Plans of Fifth Avenue: large, seamless Windows

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Apple Reveals Fifth Avenue Cube Plans: Larger, Seamless Glass Panes - Mac Rumors window.fbAsyncInit = function() { FB.init({ appId : '263507923666566', status : true, // check login status cookie : true, // enable cookies to allow the server to access the session xfbml : true // parse XFBML }); }; (function() { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); Front Page Mac Blog iOS Blog Buyer's Guide ForumsGot a tip for us? Share it...Twitter ? Facebook ? RSSa. Send us an emailb. Anonymous formclose (x)Apple Reveals Fifth Avenue Cube Plans: Larger, Seamless Glass PanesTuesday August 9, 2011 6:34 am PDT by Eric SlivkaBack in June, Apple began work on a $6.6 million upgrade of the plaza and glass cube at its iconic flagship retail store on Fifth Avenue in Manhattan. Barriers surrounding the plaza and the glass cube itself quickly went up, with customers continuing to access the store through a covered passageway leading to the main entrance. At the time the work began, planning documents revealed that Apple would be removing the glass cube and working on drainage, pavers, and bollards on the plaza, but it was unclear just what changes Apple would be making to the cube itself.


Apple has now revealed its plans for the cube with a new informational sign posted on the barrier surrounding the plaza, showing that the company is completely replacing the cube's glass panels with new, larger panels that will also be "seamless" for a cleaner appearance.We're simplifying the Fifth Avenue cube. By using larger, seamless pieces of glass, we're using just 15 panes instead of 90.

According to the diagram of the new cube, Apple will be using three glass panes per side of the cube (plus the top), with each side pane stretching the entire height of the cube.

Apple last year filed for a trademark on the original design of the Fifth Avenue store's cube, seeking to protect what was recently ranked as one of the most-photographed sites in Manhattan based on a study of geotagged photos posted to Flickr and Picasa.

Thanks, Vincent![ 57 comments ]Tweet Top Rated Comments(View all)

JimmyDreams1 hour ago at 07:00 amI read somewhere that Apple needed those 90 glass panels for their glossy monitors.....

:rolleyes:Rating: 6 Positives / 0 NegativesxUKHCx1 hour ago at 06:37 amI wonder how long it will be until it is made of only 5 :eek:Rating: 6 Positives / 0 Negativesjonnysods1 hour ago at 06:38 amApple buildings are easily the prettiest and most amazing retail structures going.Rating: 6 Positives / 1 Negativesmkjj1 hour ago at 07:05 amFFS, who really cares?
There is Mac rumors..and there is Apple obsessive..it is just the fabric of a high street retail outlet for God's sake !!

There are stores, and then there are Apple Stores....

(To quote M&S!)Rating: 4 Positives / 1 Negativeswinston12361 hour ago at 06:53 amwith apples current trend eventually the glass will be removed entirelyRating: 3 Positives / 0 NegativesFriarNurgle52 minutes ago at 07:15 amTwo words:
Transparent aluminum.

Rating: 3 Positives / 1 Negativestoddybody55 minutes ago at 07:11 amShould look gorgeous...that said, I'm not sure why it's worth the money and time. It's not like the old building was a dump.Rating: 2 Positives / 0 NegativesSixtafoua1 hour ago at 06:58 amThey're spending $6 million to put in bigger panes?!?
I don't get it.Rating: 4 Positives / 2 Negatives840quadra1 hour ago at 06:46 amIt is nice to see something from Apple before it is officially unveiled. I wish they did this with some of their products too ;) .




Very interesting. I was there on opening day. I wonder what useful improvements will be made over the cosmetic ones... :)

It will be much snappier?.Rating: 2 Positives / 0 NegativesSjhonny12 minutes ago at 07:55 amThe lone voice of sanity. The Appleonians will not like this comment.

Said the troll with Apple in his nick on the pro-mac forum ... :rolleyes:Rating: 1 Positives / 0 Negatives
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