Thursday, August 25, 2011

Facebook’s new HQ will have a BBQ pit and a bike doctor. Beat that, Googleplex.

Facebook is about to have a high-value bargaining?chip when it comes to luring engineers to its ranks. The company has unveiled plans for a “West Campus” in Menlo Park, which, when combined with the existing “East Campus,” could rival the Googleplex as one of the largest, most awesome places to work.

Menlo Park City Council will get an update on the approval process for the new Facebook campus at a meeting tomorrow night. This will be a slow process. The West Campus requires an environmental review?since the area where it is being built is full of trees and is very close to marshland.?Menlo Park hopes to complete the draft environmental impact statement for the West Campus and hold public hearings by the end of 2011.?So far there haven’t been many objections from the Menlo Park community, which could use an economic boost from a company like Facebook.

Construction on the new West Campus probably won’t begin until 2013.

In the mean time. 1,500 Facebook employees are currently crammed into two buildings in Stanford Research Park. They are slowly making the move to the 57-acre former Sun Microsystems campus, dubbed “East Campus” (Highway 84 separates the two campuses). This month 500 employees transitioned to a renovated building on the East Campus where eight other buildings are being remodeled. As they are completed, they will be filled with up to 6,600 employees.

According to Facebook, the goal is to grow the company to 9,000 employees. The newly-announced 22-acre West Campus will help accomodate up to 2,800 workers with five buildings surrounding a central courtyard with a five-story parking deck.

Speaking of parking, Facebook will need lots of it. This isn’t a work-from-home culture. Facebook is based on a 10 hour day concept where employees are encouraged to work from 8:00am to 6:00pm and then go home to sleep. Facebook wants to tie the size of its permitted workforce to the number of rush-hour vehicle trips to the site.?Nine-thousand employees will need to get to and from this new headquarters, so Facebook needs a transportation strategy.

“We seek to provide transportation options that are both efficient for our employees and friendly to the environment,” a spokesperson for Facebook explains to VentureBeat. “Over forty-percent of our employees participate in our transportation program, which provides many alternatives to driving to work by yourself.”

To get away from single-driver parking, Facebook will offer employees shuttles, free Caltrain passes and van pools. There will also be bike commuting. Actually, a surprising amount of bike commuting.

“We’re doing a lot to promote bicycle commuting as it’s an excellent, green initiative,” says the spokesperson. Facebook is encouraging bike commuters by having showers and towel service in every building. There will be lockers for commuters, bike shelters and even a loaner-bike program for employees considering bike commuting. Facebook’s new campus will have a bike shop with a “bike doctor” to help repair and solve bike issues.

Once Facebookers get to work, they won’t have to leave.

“We look to provide our employees with the best working environment possible,” says the spokesperson. At the new campus there will be two cafés serving three meals a day, a coffee shop, a fitness center, open pit BBQ, a taco shack, a pizza stand and a salad bar. There will also be a doctor’s office and a movie theater.“Facebook strongly encourages a work/life balance with its employees,” adds the spokesperson. “This includes such benefits as 21 days of paid time off each year, the flexibility to work remotely, and unlimited sick days.”In terms of perks at least, it sounds like Google will have some competition at last.Next Story: Jawbone introduces LiveAudio to deliver 3D audio to Jambox?speakers
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Tags: Facebook headquarters

Companies: Facebook


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Reddit begins the holiday shopping season early, acquires Redditgifts.com

Reddit Secret SantaNews sharing social network Reddit has acquired Redditgifts.com, a popular independent gift exchange site created by Reddit community members, the company announced Tuesday.

Redditgifts is best known for organizing the world’s largest Secret Santa gift exchange and the mid-summer arbitrary gift giving event (appropriately named) Arbitrary Day. More recently, the site has organized specific exchanges for books, crafts and snacks.

For each event, Reddit users voluntarily sign up to participate in the exchange — filling out a profile of what they like and dislike as well as providing a link to their Reddit profile activity. Each participant is then randomly assigned a single Reddit user, who they will purchase a gift for.

The process of using a person’s Reddit activity to determine a thoughtful gift is surprisingly well-tailored for an activity like Secret Santa. (To better illustrate the process, I’ve embedded a photo of the first gift I received from the exchange: A microwave bacon crisper outfitted with images from the classic sci-fi TV show Doctor Who. Oddly enough, I listed only “Doctor Who” and “Bacon” as things I like on my Redditgifts’ profile.)

Since launching in late 2009, over 42,000 people in 106 countries participated in Reddit gift exchanges. Those participants spent nearly $1.5 million on gifts, according to statistics recorded by Redditgifts.

Until recently, the gift exchange site was run exclusively by long-time Reddit users Dan McComas and Jessica Moreno. As part of the acquisition deal, both will join the Reddit staff to work on the site full-time — with McComas becoming the Reddit gift exchange project manager and Moreno assuming the role of community manager.

“It became clear that what had started as a fun project had mutated from a fun nights & weekends project into a demanding 24/7 project. [The] 2011 Secret Santa is on pace to potentially have (over) 30,000 participants, and there’s no way Dan & Jessica could continue to run Redditgifts.com as a volunteer project,” wrote Reddit General Manager Erik Martin in a blog post. “We wanted to see Redditgifts grow, and we wanted Dan & Jessica to be able to invest even more time and energy into making Redditgifts even better. So, we figured out a way to bring them inside the Reddit family proper.”

For now, the two sites will remain separate. If the company does decide to merge Reddit accounts with Redditgifts accounts, users will be given an option to opt-in, according to Martin.

Because Reddit has dedicated house advertisement spots and written official blog posts in the past, it’s easy to understand why the acquisition of Redditgifts is a natural fit for the company. The gift exchange site also fits in nicely with the company’s revenue strategy, which centers around non-traditional advertising/promotion that doesn’t distract or anger its passionate community. Thus far, that strategy is working. In June, Reddit members were responsible for bringing in over 1.2 billion monthly page views.

The acquisition of Redditgifts also shines some light on Condé Nast’s (Reddit’s parent company) decision to purchase 285 Reddit-related domain names, including redditbuy.com, redditbook.com and shopreddit.com.

Next Story: Bunchball gamifies Salesforce.com and launches game?widgets
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Tags: community news sharing site, gift exchange, Reddit, Secret Santa

Companies: Conde Nast, Reddit, Redditgifts

People: Dan McComas, Erik Martin, Jessica Moreno


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PapayaMobile reveals growth stats for mobile games

PapayaMobile, a Chinese maker of a mobile social networking platform,? is announcing today that its users have reached more than 25 million users, up 940 percent since January 2010.

The Beijing-based company also said that more than 11 million paid transactions have occurred using Papaya’s virtual currency. Those numbers suggest that mobile app and game developers are starting to get traction on the Android platform.

Papaya makes a mobile social network for game developers to use to help their games spread faster and become more social. It helps them make money by enabling users to buy virtual currency which can be used to buy virtual items in games. One of the big questions is whether the success in Asian social games or Facebook social games — where users are now quite comfortable buying virtual goods in games — will become as popular in mobile social games on smartphones in the West.

The Papaya network generates an average revenue per paying user of $22.60 per month (ARPPU). On average, one in five users purchases Papaya’s virtual currency in social games that use the Papaya Game Engine, which is used to develop social mobile games.

Those are pretty good figures, given that mobile users have historically paid less money for games than social gamers. Papaya said that the ARPPU is more than $10 per month for social games that were built using the Papaya Game Engine. And popular titles earn more than $20,000 in revenue per month.

“We think when it comes to monetization of mobile games, we have superior metrics,” said Paul Chen, head of developer relations at PapayaMobile. “We think that mobile games are gaining in momentum as an industry.”

And, get this, the top amount spent by a single user on the Papaya network is $4,440. Yes, somebody spent that much money for virtual goods in a game. That’s what you call engagement.

By region, China has grown the fastest, with users up 500 percent from January 2011. Europe is up 224 percent and the U.S. is up 222 percent. Users have sent 93 million messages across the Papaya network and they have played more than 874 million game sessions.

Chen said that Papaya’s numbers are much better than the estimate numbers that the company’s rival, Ngmoco, has seen on the Android Market in the four weeks since it launched its Mobage mobile social network.

PapayaMobile was founded in 2008 and it has 50 employees. Rivals include Gree/OpenFeint, DeNA/Ngmoco, and RIM/Scoreloop. PapayaMobile offers its own Game Engine software development kit as well as tools to make games more social with chat and leaderboard functions. It also has a monetization engine that helps games make money via offers and other means.

The company has raised $22 million to date from DCM and Keytone Ventures. Developers have integrated the Papaya Engine into 350 games.

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Next Story: Customers aren’t werewolves. Stop looking for a silver?bullet
Previous Story: Inkling social functions make digital textbooks a study group in a?box

Tags: Mobage, mobile games, mobile social game networks

Companies: DeNA, Gree, Ngmoco, OpenFeint, PapayaMobile

People: Paul Chen


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Logitech launches two cool goodies for work and play on an iPad

Logitech is launching a couple of cool expansion items for the Apple iPad: a joystick for games and a fold-up keyboard for the iPad 2.

These devices show that it’s not so hard to come up with clever devices that extend the functionality of an iPad so that it can be better used for work or play. If you can extend the versatility of an iPad in this way, it’s easier to wonder why you need a PC.

The Logitech Joystick for iPad is a thumbstick-style game controller that attaches to the iPad screen with suction cups. It includes a coiled spring for force feedback that automatically returns the joystick to its center position. You can use it with any game that uses on on-screen joystick or D-pad. The joystick costs $19.99 and it will be available in the U.S. and Europe in September.

I used it to play Ms. Pac-Man, the old arcade classic, pictured right. The game was unplayable using your finger on the surface. It’s too easy for the screen to miss your finger stroke at a critical moment, like when you’re trying to evade the pie guys that eat you. It’s also easy to make a mistake with one of your palms. But with the joystick, I never made a single wrong move. The game was suddenly much more fun because I wasn’t cursing at the screen for missing my finger swipes.

The fold-up keyboard works only with an iPad 2. It is a full-size keyboard that connects via Bluetooth and charges via universal serial bus (USB). The keyboard, pictured below, lets you work on documents or fill out web forms without resorting to the virtual keyboard on the iPad, which isn’t all that usable. You can tilt the iPad 2 at an angle and type without needing to support the tablet. The keyboard can fold up and fit underneath the iPad 2 when closed. It works fine with a smart cover. The keyboard costs $129.99 and will be available in the U.S. and Europe in September.

Both of these are pretty smart devices. If Logitech keeps coming up with winners like this, it could have a thriving Apple peripherals business.

Next Story: Druva raises $12M for protecting enterprise?data
Previous Story: Zynga expands its game cards to distributors in Europe and?Turkey

Tags: iPad, Logitech Fold-Up Keyboard, Logitech Joystick

Companies: Apple, Logitech


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Zynga expands its game cards to distributors in Europe and Turkey

Zynga‘s quest is to get the whole world to play social games. To make that happen, the company has to set up payment mechanisms in countries where credit cards aren’t the norm. So the company is announcing today that it has cut deals to distribute its prepaid Zynga Game Cards in Europe and Turkey.

In Europe, the epay division of Euronet Worldwide will distribute the Zynga prepaid cards in 18 countries across Europe. Zynga’s games are free-to–play, where users can play for free and pay real money to buy virtual goods. The Zynga game card allows users to buy a prepaid card that they can use in electronic transactions. The users can buy the cards through epay’s cash load network (a network of 276,000 retail and 588,000 kiosk locations). Zynga has more than 265 million monthly active users on Facebook.

The epay retailers across Europe can offer consumers an in-store bonus of a free virtual item with the game card redemption. The cards will be available in the United Kingdom, France, Spain, Germany, Luxembourg, Belgium, Portugal, Italy, Austria, Switzerland, Sweden, Norway, Denmark, Greece, Poland, Hungary, Czech Republic and Croatia.

Meanwhile, Zynga is also offering prepaid cards in Turkey through the leading mobile payment provider in Turkey, Mikro ?deme. That deal marks the first time that Zynga Game Cards will be available in Turkey, which is one of the fastest-growing game markets. Users can pay Turkish Lira for the cards in small currency amounts. Consumers can also bill their mobile phones via the services of TurkCell and Turk Telekom.

Mikro Odeme was founded in 2008 as a mobile payment aggregator. Last month, Zynga also struck a deal with Gate2Play to distribute game cards in the Middle East and North Africa, and Zynga is using Mentez to distribute cards in Latin America. Zynga now has 12 games in 50 countries and game card distribution deals with nine partners.

Clearly, at some point, Zynga is going to be the world’s universal currency.

Next Story: Logitech launches two cool goodies for work and play on an?iPad
Previous Story: Jawbone introduces LiveAudio to deliver 3D audio to Jambox?speakers


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HTC’s Puccini is AT&T’s first LTE 4G tablet

htc puccini tablet AT&TYesterday we got our first glimpse at what could be AT&T’s first LTE 4G phone, and now its first LTE tablet, the HTC Puccini, has been uncovered by Engadget.

The Puccini is HTC’s first 10-inch tablet, and its spy sighting now is a sign that AT&T may gearing up to finally launch its LTE network.

The company previously said?it plans to launch LTE in five cities this summer — but with the season nearing its end, AT&T will have to launch its 4G network soon otherwise it risks delaying its rollout timetable. AT&T is already far behind Verizon, who launched its 4G network late last year and has been steadily rolling it out to new cities every month.

The Puccini doesn’t look like it offers up any surprises. Engadget reports that it has a 1.5 gigahertz dual-core processor, 1 gigabyte of RAM, an 8 megapixel rear camera, and it will run Android 3.0 Honeycomb. HTC’s previously announced 7-inch Flyer tablet will also be hitting the US next month, Engadget reports.

As I wrote yesterday, we’ll likely see AT&T doing some major catching up with its LTE 4G network and devices during the rest of the year. AT&T launched two LTE devices this week, the USBConnect Momentum 4G and Mobile Hotspot Elevate 4G, but they won’t be able to take advantage of the carrier’s LTE network until it actually launches.

Previous Story: Customers aren’t werewolves. Stop looking for a silver?bullet

Tags: Android, Honeycomb, Puccini, tablets

Companies: AT&T, HTC


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Bunchball gamifies Salesforce.com and launches game widgets

Bunchball is trying to “gamify” every web site in the world via tools that make the sites more game-like. To that end, Bunchball is launching ways to make a game out of Salesforce.com and add simple goal-oriented games like poker to web sites.

Nitro for Salesforce.com uses game-like rewards to motivate sales people, driving up adoption, engagement and performance among sales employees. It integrates with Force.com and is scalable and customizable. Nitro has more than 100 customers with millions of users, but the Salesforce.com integration is a coup because it is a high-profile cloud-based enterprise service with more than 105,000 customers. Nitro for Salesforce.com will be available on the Salesforce AppExchange.

The San Jose, Calif.-based company is also launching Nitro Elements, ?stripped-down version of Nitro that allows site owners to post simple games such as poker through widgets. Web site owners can simply embed the widgets in their web pages and enable users to play games which have site-oriented goals as the rewards. You can, for instance, play online poker directly on the site. If you want to get more poker chips, you have to perform an act that the site owner wants, such as watching a video.

With these simple point solutions, companies can experiment with game mechanics that can be deployed quickly and inexpensively, said Rajat Paharia, founder and?chief product officer at Bunchball. Bunchball has a number of games from the days when it was a social game company. It is taking titles from that library of 30 or so titles and is making them available to customers.

“We learned that some people want some deep gamification and some want it light,” Paharia said in an interview. “We took some best practices and offered a slice of the overall platform with Nitro Elements.”

Nitro?Elements has two different apps available. One is called FanBox, which lets companies reward users for completing actions like tweeting, watching a video or sharing content across Facebook. The app can be deployed in a matter of minutes with little or no technical expertise. FanBox is priced on a usage basis, so marketers only pay when users?take actions.

Also, part of Nitro Elements is GameBox. The?app is designed to help companies increase daily visits, lengthen time spent on the site, and improve monetization via simple online social games like poker. A web site owner can activate it by embedding a snippet of code. Users receive a daily allotment of chips for visiting the site and they can buy additional chips with real money.

“Clearly, social networking has exploded,” Paharia said. “We can take it to everyone.”

Bunchball’s customers include Warner Bros., Comcast, USA Network, LiveOps and Hasbro. The company was founded in 2005 and its investors include Granite Ventures, Triangle Peak Partners, Northport Investments, Correlation Ventures, and Adobe Systems. Bunchball has 40 employees. Rivals include Badgeville and Big Door.

Next Story: Inkling social functions make digital textbooks a study group in a?box
Previous Story: Reddit begins the holiday shopping season early, acquires?Redditgifts.com

Tags: gamification, gamify, Nitro, Nitro Elements, Salesforce.com

Companies: Badgeville, Big Door, Bunchball

People: rajat Paharia


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